A Little Bread With That Scoreboard?

New scoreboard at Peabody High's football stadium gets dedicated on Senior Night.

Not only did Peabody High's senior football players and cheerleaders get special recognition Friday night for the last home game of the season, so did Nancy Krouse and the stadium's new scoreboard.

The scoreboard was actually installed this past March, but a few moments to dedicate it were set aside before Friday's game.

Krouse won $5,000 toward a scoreboard in an online contest she entered last year from Freihofer's Bread and WROR -- "Pride of the Neighborhood - Score Big."

For a chance to win a brand new scoreboard, contestants were asked to submit an essay explaining what made their hometown sports team special. Dan Hutchinson of Freihofers said Friday that entries came in from all over New England.

Krouse came out a winner last July and sought to donate her prize to the school district. Later that fall, the School Committee debated which school was most in need of a scoreboard and ultimately decided to replace the aging equipment at the football stadium. 

Athletic Director Phil Sheridan said the total cost for the new scoreboard was approximately $20,000, including installation. The school board kicked in the remaining $14,000-$15,000 on top of Krouse's donation.

Sheridan said the old scoreboard, which was first installed more than 40 years ago at Peabody High and is no longer manufactured, may very well have been the oldest functioning board in New England. Technicians told him that if it did break, they couldn't get working parts to fix it.

Hutchinson said Freihofer's was glad to get the ball rolling. "We know how important football can be to communities...it brings people together," he said.


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