Peabody Friendly's Unveils its New Look, Menu Monday

The restaurant at 250 Andover St. originally opened its doors in 1979 and is now one of the first locations to be part of the new initiative aimed at bringing Friendly's back to its roots.

The Friendly's in Peabody is located at 250 Andover St. Credit: John Castelluccio
The Friendly's in Peabody is located at 250 Andover St. Credit: John Castelluccio
Friendly's unveils its new look and menu in Peabody on Monday with Mayor Ted Bettencourt and company CEO John Maguire dishing up the first ice cream scoop of the day.

Maguire is leading Friendly's through a company-wide makeover that began this past spring that aims to revive the Friendly's brand by returning to both the look and menu selection during its prime.

Renovations and menu changes were slated first for locations in the 78-year-old company's hub in the Springfield area, but have quickly moved to the North Shore to include the Peabody location as well.

The restaurant at 250 Andover St. originally opened its doors in 1979 and is now one of the first locations to be part of the new initiative to "reposition the brand and bring it back to its roots by recreating the iconic Friendly’s dining and ice cream experience," according to a press release.

Friendly's patrons will now see new dishes on the menu, such as the Slinky Dog - a nine-inch all beef hotdog -- and some reinvigorated old classics, such as the Fishamajig, which is now made with haddock instead of pollock. A number of other changes were made to improve the quality of the food as well.

The celebration on Monday begins at 9:30 a.m. with free sundae cups to customers until 10:30 a.m. when the dignitaries are scheduled to arrive. Kids can get a free creation from a balloon artist or face-painter from 9:30 a.m. - 12:30 p.m.

Friendly’s is also continuing its charitable efforts by donating $1 from every ice cream dessert sold through Aug. 18 to the Peabody chapter of the Boys and Girls Club of Greater Salem. Joanne Scott, the club's executive director, will be there for there for Monday's event.

And that's not all -- Happy Ending sundaes will be available for $1 through Aug. 25.
Lisa August 10, 2013 at 10:28 PM
I hope the changes include quicker than 90 minutes to serve a sandwich and a happy ending sundae that has more than a teaspoon if ice cream in it.
Laura Davis August 11, 2013 at 11:48 PM
I agree with Lisa. What they need is a manager that makes sure that customer service is number one. Last time I was here, it was 10 minutes before anyone came out of the kitchen area to seat us, then it was another 15 minutes before a waitress appeared. The food was just okay but the worst was when we were leaving. There was 3 other parties waiting to pay, after standing there for 15 minutes (watching the manager texting on their cellphone)it wasn't until one gentleman shouted that all of our bills must be on the house did the manager come over. Wish they would transfer the manager from their Greenfield shop here. He knows what custiomer service is all about.
Buddy August 13, 2013 at 10:06 AM
I do love friendly's but they are so slow at this location.
Sally Ann Connolly August 13, 2013 at 06:54 PM
Nine-inch hot dogs should be "rooted" out.


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